Updated on 05/19/2020

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Present on exhibition Foire de Paris 2020
From 04 to July 15, 2020
Fashion and accessories Hall 1

la marine sandale

20 lot Poirier de Gi
97180 St Anne - FRANCE

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Company details

Description

1996 is the year of meeting between Mr Hernandez Eric and an inspired Asiatic shoemaker, producer of leather sandals, having accomplished 4 draughts of cotton braided models. Mr Hernandez will offer then a total modification of subjects. In two years, a supplier of polyester is found.

Navy, sandals waterproof and in the sun

The concept of Navy was born: a sandal waterproof and in the sun.

The first season, in 1999, is timid (1500 pairs) but the immediate success of the marines' first collection which already declines a pretty panel of models and of colours will motivate more than ever these two friends in the building of a common adventure.

The years which follow, orders are in increase, the team of artisans widens.

Mr Hernandez must slow down infatuation born due to a limited craft production. A network of stockists-amis* puts on in place. He consolidates the picture of Navy and allows to structure serenely the evolution of production in Asia. Objective being to favour working conditions of the artisans in depend on the evolution of production.

In the first decade of 2000s, job is in the diversification of collections and of workshops, the development of an ethics of production is born at the same time. Navy creates new collections, leads controls quality, goes in workshops to determine and to improve working conditions. 15000 soon produced rooms are still absorbed by a solid network of stockists-friends which evolves; jobs of enlargement of the workshop will be hired.

Relational friendly uninterrupted to widen, the number of pairs produced and commercialised augments, friendship and professional fusion of Mr Hernandez and his Thai collaborator are sealed from now on.

Navy sandals sports

In the years which follow production augment, this time absorbed by the establishment of the first seasonal shops Navy and by the beginning of European distribution (Spain, Italy, Benelux). Navy comes in the professional living rooms.

The team works jointly on the improvement of its articles, in 2007, version finished by Navy Classic comes into the world, it weighs 140 grammes by foot while it weighed 350, 8 years earlier …

This infatuation for creation, innovation and technical nature has never ceased, the years which follow (ranges Sports and City) give birth to different ranges, sometimes improving the comfort of the sole or linking other times, different materials as leather or rubber band (ranges Antik, Comfort Street or Beach) in the ready-to-wear clothes of sandals.

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la marine

hey DUDE shoes